If you have ever heard of Christmas, celebrated Christmas, or sang along with such ubiquitous holiday classics as ‘Jingle Bells’ or ‘Rudolph the Red-Nosed Reindeer’, you’re probably also familiar with the world’s most famous brand, Santa Claus. Although Santa Claus is a fictional character, there are real-life lessons to be learned from ‘Father Christmas’ when… [Read more…]
March 16, 2011
As a global marketing expert, business coach and consultant with over 20 years of cross-cultural branding experience, I can tell you first-hand that it is far easier to connect with targeted audiences in domestic markets than overseas markets. That’s why I feel so strongly that the need for personal branding cannot be overstated…especially in today’s… [Read more…]
December 1, 2010
Recently the Tonight Show had the legendary comedian Bill Cosby as a guest. Besides cracking me up and robbing me of my precious hours of sleep, he joked around with different expressions that are part of our day-to-day conversations. One especially struck a chord with me: “I just want to make sure we are on… [Read more…]
August 4, 2010
When it comes to setting the right rate for your translation services, you have two alternatives: either take the price you are being offered or make the price you deserve to be paid. Determining the ideal price for your translation services should follow a proactive approach rather than a reactive one. You need to become… [Read more…]
July 19, 2010
We can no longer ignore the huge impact that Web 2.0 has on our careers and lives. Through these web applications our personal and professional lives are converging. And the trend is rapidly increasing; we see it more and more every day. People are being fired for providing their views on Twitter or for complaining… [Read more…]
June 11, 2010
Today marks the beginning of the FIFA World Cup soccer tournament or simply “the World Cup.” The world is paralyzed. There is a vibrant energy in the air. The TVs are on transmitting the games. Everybody is talking about it. It’s time for a soccer party. For the very first time, the African continent is… [Read more…]
May 19, 2010
Starting today, I’ll be posting on a regular basis a series of interviews with major influencers and key personalities of the translation and localization industry. My very first guest is Renato Beninatto, Chief Executive Officer of Milengo, a worldwide provider of localization, engineering and testing services to the IT, communications and e-learning industries, and Vice President of… [Read more…]
April 19, 2010
Market research is not just for the big corporations. Translators, as business owners, need to find out whom they are competing against. Translators, as any other big or small business, need to learn about the external factors that affect their value proposition in the market. It is very useful to take a view of the… [Read more…]
March 7, 2010
When was the last time you asked your doctor or your lawyer to give you a discount on his/her fees? Unless your doctor or lawyer is a relative or good friend, it’s very likely you wouldn’t dare ask such a professional service provider to give you a discount, would you? So, if you consider yourself… [Read more…]
February 20, 2010
It’s a fact. We cannot sell our products or services to the entire world. We wish we could, but that is impossible. The mistake that a lot of translators make is to tend to say “yes” when they are asked to translate a subject with which they are unfamiliar or that might be out of… [Read more…]
December 27, 2011
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