Browsing All Posts published on »February, 2010«

Why creating a niche is crucial for the success of your translation business

February 20, 2010

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It’s a fact.  We cannot sell our products or services to the entire world. We wish we could, but that is impossible. The mistake that a lot of translators make is to tend to say “yes” when they are asked to translate a subject with which they are unfamiliar or that might be out of… [Read more…]

Let’s get emotional: Some principles of love in our business

February 12, 2010

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“Love is in the air!” On Sunday, February 14th, we´ll be celebrating Valentine’s Day, the day on which we commemorate romance. People get to express their emotions and show how they feel about one another by doing something special for their loved ones. It’s interesting that we have to pick just one day out of… [Read more…]

The Pursuit of Creating Value: What do you offer that is different from your competitors?

February 6, 2010

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A few years ago I was exhibiting at a trade show where there were other translation companies exhibiting their businesses. A gentleman came to my booth to ask me what I was selling. I started my selling conversation by sharing with him my well-prepared elevator speech and telling him of the excellent quality and state-of-the… [Read more…]

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