This is the age of merging markets, increased connectivity, falling barriers and profitable conversations with communities around the world. Today’s business is about how much visibility our products and services have in various local and international markets. Global branding is a way to create a distinct identity among consumers worldwide. Today, branding is more important… [Read more…]
November 27, 2009
Conducting cultural analysis helps organizations set up the necessary parameters for decision making, adaptation to new needs, and the implementation and monitoring of the effectiveness of an organization in the host culture. Running a business in an intercultural environment is very difficult. Each country has its own unique cultural needs, and these must be viewed in… [Read more…]
November 17, 2009
(NewsUSA) – The nine to five workday seems as outdated as the typewriter. Global businesses operate around-the-clock. While some employees sleep, others work towards corporate goals. In the past, businesses relied on hierarchies. But to leverage technology, knowledge and human talent, businesses seek assets worldwide. Parallel work teams, known as “mirror zones,” help global companies… [Read more…]
November 16, 2009
(NewsUSA) – With the Internet, global cellular phones and affordable travel available, it’s no wonder more and more businesses are going beyond their backyards and forging a global presence. In fact, it’s small- and medium-sized businesses that account for the majority of U.S. businesses entering the export market. And experts agree this is just the… [Read more…]
December 14, 2009
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