We can no longer ignore the huge impact that Web 2.0 has on our careers and lives. Through these web applications our personal and professional lives are converging. And the trend is rapidly increasing; we see it more and more every day. People are being fired for providing their views on Twitter or for complaining about work shifts on Facebook.

As a professional, you have an online reputation that is influencing the decision-making process of your stakeholders. You are being “watched” online.  So, take control of that online reputation before it’s too late. In the May 2010 issue of the ATA Chronicle, I wrote an article on managing your online identity and offered some tips, tools and techniques that you can use right away to protect it. Your future and the future of your profession might depend on it!