As a global marketing expert, business coach and consultant with over 20 years of cross-cultural branding experience, I can tell you first-hand that it is far easier to connect with targeted audiences in domestic markets than overseas markets. That’s why I feel so strongly that the need for personal branding cannot be overstated…especially in today’s global business environment.

In the February 2011 issue of YOUnique, I discuss the importance of addressing and overcoming the linguistic and culture challenges involved in branding yourself to markets beyond your borders, and its role in securing your global business success.

The impact of personal branding is further underscored by Reachä founder William Arruda’s Personal Branding Trends Special Report. In it, you’ll find the Top 11 personal branding trends for 2011, and the best techniques for building your brand. I invite you to download your copy of Personal Branding Trends: The Top 11 for 2011. Leave us your comments about these trends and how they may impact your business.