Woman magnifying glassPerception is more important than reality. What we believe often influences our actions much more than we think, and that is the secret of the art of attracting clients – similar to bees being attracted to honey. People who do business with you have pretty high expectations about what they hope to get from you, and they will review all aspects of you to form their perception.

Therefore, one critical aspect that translators tend to underestimate is the importance of discovering how they are perceived. What you think you are might be in disagreement with what others think of you. You may claim that you are the best, most efficient, reliable, responsible, competent translator ever. But is that how your clients see you? Read more about it here and take this weekly challenge to help your language business grow.