In addition to having a respected reputation, you also want to come across as trustworthy to those who have never heard of your language business. Make sure that your business is accessible and “pops up” when looked for on a search engine. Create a website, blog or electronic portfolio, with references, credentials, and testimonials. In addition, if a phone call with a potential client shows that he or she is hesitant to proceed, make them feel safe by offering an appointment for a face-to-face meeting (if feasible) and by being patient and gentle. Many times potential clients will turn away from services that appear unorganized, unprofessional or scattered. Make your business look legitimate by coming across as clean, professional-looking and organized, and your client will expect results.