And if you don’t think that there is anything necessarily unique about your language business—maybe you think that you’re just a translator—create something. There is no shortage of translators in the marketplace, at least not in the most popular languages, and clients have an ever-increasing amount of people from whom they can choose. For a clever way to differentiate yourself from all the others, find and show off what makes you unique. This is the underlying concept of branding and something that, if embraced, can bring your language business new successes.