In all of your efforts trying to gain new clients, you may have forgotten about those with you now. Returning clients are as important as new ones—and, many times, even more valuable. Make them feel in control, even if it is just the illusion of control, while you hold the reins. Reward loyalty with discounts and specials, or provide some sort of incentive. Most importantly, treat clients with the utmost respect and attentiveness. Even if the finished product was not 100%, excellent customer service is often enough to keep clients wanting more.
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