You may be able to get away with charging a premium price if your services are special and customized. In reality, you may actually only be providing your clients the generic, run-of-the-mill-service—or something very close to it. However, advertising it as something that is special for them automatically makes it appealing. This is something that’s easy enough to do in the language industry, as every service you provide will be different. No two translation jobs are ever the same.