This client is holding valuable information in the form of what he or she perceives as a problem in your language business. This could be anything, from a lack of credibility to too-high prices. It is important to be straightforward in these situations and find out why your client feels this way, so that you can make amends. Chances are, if one client feels a certain way about your brand, many more are probably feeling similarly. These “undecided” clients represent opportunities to find out what keeps potentials from buying, so don’t be shy in extracting this information from them. Once you do, you can work to correct this image by changing the way your brand is perceived. You may not even have to change the services you offer, or your pricing. Even making small changes to your brand so that you are perceived differently can make all the difference.

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