Make your brand beautiful. Think of the most popular brands in the world today, and picture the physical image that comes to mind. Chances are, the brands that you thought of have simple, memorable, and eye-catching logos. In your language business, this physical appeal has to be consistent and applied everywhere you have a presence. Make your logo look like time and effort went its creation, for doing so will help you look more legitimate and professional and will thus add to your credibility. Your physical appeal is something that absolutely cannot be overlooked, as it is your brand’s first impression and the gateway to all further interaction with your clients.