There are so many different areas of your business and brand that can benefit from feedback. At a personal level, feedback (especially anonymous feedback) can show you how you are perceived. Since we are socially conscious creatures, it is important to make sure that you are being perceived exactly as you want to be. Feedback will also show you how your brand and business are perceived. Of course you want your brand to come across as professional, useful, easy to work with, and pleasant. These are all attributes that will help your business succeed. Feedback can provide some consumer insight, giving you a perspective from the outside of your business. If you find that your business isn’t coming across as you think it should, then you can make appropriate changes.