You can definitely be successful without the use of social media. However, marketing yourself will take much more time, effort, and resources without it. Take advantage of the Internet, which is right at your (and all of your clients’) fingertips. The Internet is social, instantaneous, and everywhere! Not to mention a lot of online interaction is relatively free and easy to use. You will hear this tip over and over again, and the truth is that social media has completely revolutionized how advertising and marketing work. Take the time to learn the tricks of the online world, and stay up-to-date with new online resources. There are infinitely many ways that social media can help your business. (“Stay tuned” for the next two weeks for specific tips on how social media is helping your business!)