With social media, connecting to your audience has never been easier. In the time it takes to write a sentence and hit “enter”, you could be reaching out to millions of people. Before the Internet, many customers relied on trusted recommendations from friends and family to choose service providers. Now, we can use social media to easily find a highly rated and recommended movie to see or a plumber to hire. By incorporating social media into your marketing strategy, you can create a more personal relationship with your target audience. Take a look at how some companies are turning their Twitter accounts into popular comedy centers. This clever strategy that increases their likeability among their numbers of followers also helps increase coverage when they use this same account to advertise.