In addition to how easy social media makes it to advertise, you can also use it to ask your network for opinions, recommendations, and referrals. Is your website under construction? Ask for suggestions on the layout. Instead of spending time looking for answers, you can make quick, efficient decisions by having this feedback at your fingertips. Use social media to post links to organized polls for people to answer. In addition, the use of social media to get feedback can help to increase your transparency. Making the details of your business public increases trust. Be creative. Good use of social media can help to increase your exposure, credibility and popularity.