The more you participate online, the more you exist. If someone does on online search for your name or business, and nothing comes up, your business does not exist. Social media is integral in helping to spread your name and thus increase your recognition and credibility. As well as posting about yourself and your business, you can use social media to participate in conversations on Facebook, LinkedIn, Yahoo and Google forums, and YouTube. Sometimes even a quick comment on a YouTube video that was posted by a competitor can bring a client straight to you. Not to mention viewing and posting on these pages will show you what the trends are in the language business, enabling you to keep up. Another possibility is posting your website or blog on pages like StumbleUpon or TrapIt, websites that bring their users relevant news and websites.