It’s not your audience’s and clients’ job to know the latest happenings and offers in your language business. Perhaps your business now offers translations into new languages, where before you only offered a small handful. Or maybe you have revamped your website. Whatever the case, social media helps you to share your latest news and announcements with those that should know.
The advantage of social media versus updates to your website or emails is that the information is instant and reaches your audience in places where they are not expecting it. The challenge of social media is that your post needs to be eye-catching; something that is difficult to achieve in a place where everyone is posting and the posts are quickly changing. Keep your posts short and interesting.
Try to let your clients know what you are up to and what projects you are working on without sounding too much like advertising. Keep your name on your clients’ minds by reminding them that you are there!