In the world of social media, you can use slang, repeat yourself many times, and keep things short and sweet. This is definitely easier and more relaxed than trying to meet the expectations of a formal business presentation. Sometimes, mixing business with your personal life can be a good thing. By adding a personal touch, such as announcing the marriage of your daughter or a particular holiday that is celebrated in your country, you help to integrate your own special and personal uniqueness into your brand. This not only keeps things interesting for your audience and helps you stand out from your competitors, but also adds credibility by putting a friendly human behind your brand. By involving things that you hold “near and dear”, such as your family and culture, you differentiate yourself from others and add interest. Conveying these differences is made much easier by social media, where informality is embraced. So let your personality shine through your business!