When marketing, you know that it is necessary to keep your target audience in mind. If asked to, you could probably make a list of things that this audience of yours finds interesting. Now, what social media can ultimately help you do is become a part of this list. The Internet allows you to easily create and share content with a large number of people. So, identify what makes your market “tick” and use this to your advantage. This could mean providing a link to an informative video, or posting an article that you wrote. Share things that are captivating or even just helpful to your audience, and you will find them coming back for more. Once you have their attention, you will also have potential clients.