Anything you have ever posted online is accessible. The reason the Internet is also called the “World Wide Web” is because everything is intertwined and connected. Social media only helps to strengthen the connections between the things that exist online. Simply put: the more you have participated in the online world, the more webs you are present in, and thus the more ways a potential client can follow a connection you belong to and stumble upon your language business. Also, in contrast to the world of verbal and paper marketing, you don’t have to worry about falling off the radar if you take a quick break from participating online. Sometimes a client may find you because of a video that you recorded and posted a year or two ago. Don’t panic if you miss a day of tweeting. Your tweets are still out there and bringing people to your business.

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