PBAC-eBook2_Page_01The need to stand out as a professional has never been as great as it is today. In order to be successful, we need to carefully craft a personal brand and show it to the world. Without a way to show our uniqueness, we may as well be one insignificant droplet in a sea of many.

In the language business, we get the opportunity to connect internationally on a daily basis. Unfortunately, the vast cultural differences that can exist between our own culture and that of someone who we many be doing business with can present a difficult problem.

Nevertheless, personal branding is a phenomenon that is appearing all over the globe. Peter Sterlacci, a leading personal branding expert in Japan, specializes in the intercultural aspect of the field. One of his more recent projects was a “Personal Branding Across Cultures” blogathon, where he invited eighteen experts from eighteen countries to talk about personal branding in their culture. This project, which has now been compiled into an ebook for free download, showcases the different ways that personal branding is developing in specific cultures.

I had the privilege to be a part of this blogathon, where I proudly represented my home country of Colombia. Now I would like to share it with you!