While the first step in gaining clients may be to simply communicate that your language business is one of superior value, you must be able to deliver a quality job as well. Within the sales process, there are many steps, each one of which you should take care to make organized, pleasant, and uncomplicated for your client. However, what ultimately will add the most value to your language business is beyond the simple mechanics of a project or the quality of your translation. Devise a way to incorporate special “touches” to the normal process of project completion that work to build a relationship with a client. Think of the important factors that go into personal relationships and incorporate that into your professional practices. Offer good advice, provide solutions to problems, don’t just sell features or services. Remember that relationships do not end after a sale is finished! Maintain the connection by continuing to offer excellent customer service even after a project’s completion.