We typically find that those to whom selling comes naturally are the people who are confident, energetic, empathetic, and friendly. Why? Because these people are likeable and easy to build relationships with. Your relationship strategy should start by asking yourself this question: “How can I become more like the ideal successful salesperson?” In the professional world, there are three clearly defined categories under which a business relationship can fall: personal, professional, and established. On the personal level, your goal should be to create a quick bond by coming across as interesting, trustworthy, and understanding. Once a personal bond is created, moving to the professional level is a bit easier, and involves introducing your business interests. To develop established relationships, the key is to actively manage and maintain them. Your relationship strategy must include a plan at each of these levels.