Waiting for your clients to make a move can be tiresome. It can also slow down your business growth significantly. It’s like building a store and expecting people to just find it. It’s not that easy, and in the world of the Internet it becomes even harder. When it comes to your clients, you have to decide whether you’re okay with just throwing out a line and waiting for a bite or if you want to take action and be more assertive.
Assertive is a tricky word. After all, no one likes a pushy salesperson. But there are things that you can do, such as recommending a course of action in a positive way, to make your clients feel like you’re being attentive without being overbearing. You have to avoid manipulating them and pressuring them into something, as that will keep them from coming back in the future. Here are some ways to sell your language business on your own terms without being that sales guy everyone hates:
- When someone inquires about your translation services, use action words to show them what you will do, not what you can do. Explain to them the benefits of your services and give them a reason to move forward immediately.
- Outline the advantages of acting on the project now rather than waiting. Some people like to look around, or they might not seem like they’re in a hurry to get a translation project done. If you show them it’s better to do it now, they might be more likely to follow through.
- Offer specials or incentives to people who follow through with a requested quote. Not only is this good marketing, but it will motivate people to act on their needs sooner than if there were no perks in place.
It takes a while to become comfortable with recommending and being more persuasive, but it’s the best way to grow your business and keep things moving at your speed.