may or may not be someone whom others find they easily like, trust, and get along with. Regardless, every business should have a strategy for building strong professional relationships. An incredible amount of value is created in the minds of your clients when a successful business relationship is established. Behind every business is a human. We are emotional creatures, and it is because of this that relationships are so effective in professional environments. Once you establish a personal connection with your clients, not only will your services appear superior, but you will also be showing that you care. For this reason, devising a plan for creating, building, and maintaining lasting relationships is crucial to sales.