In today’s competitive market, the quality of the professional relationship is key to having a successful business. Providing an excellent first impression is no longer enough to ensure the sale of your services. The idea that a successful business partnership just needs to be established, and then can be left alone, is a popular misconception. You must strive to improve and maintain your business connection during every step of the process, even after a sale. This takes time. A partnership that was established rather quickly is equally fleeting. Long-term relationships are high-quality relationships. The time and energy that it takes to create them are investments that will pay off, whether you see the profits from an increase in referrals or from loyal repeat clients.