Always keep in mind that everything you do is for people. Humans sometimes can’t help themselves when it comes to the emotions and decision-making of the subconscious mind. Become aware of the different things you can do to influence this side of people. Anything you do—including the tone of your voice, your body language, the look in your eyes, or the way you phrase things—can have a profound influence on what someone thinks about you and your business. Learn to take control of these things so that you can become more agreeable and persuasive to prospective clients. In marketing, logic often loses to human emotion. So, if you can learn to carry yourself in a way that gives people a certain “gut feeling” that they like you, you will find yourself with more clients.