Have you ever walked into a store looking to find something not in stock, only to be pointed by an employee to a competitor? Remember how that felt for you. When sales representatives are helpful in that kind of way, it makes them seem more like friendly humans, rather than a part of their company’s army of sales robots. And despite the fact that you didn’t make a purchase from that store, it’s probably true that you held that company and its practices in higher regard. Now, you don’t actually have to make drastic financial sacrifices to make yourself look helpful, caring, and friendly. All you need to show your clients is that you are empathetic. Don’t be a robot trying to snag your clients’ money. Show that you are human by being compassionate with whatever problems your client may have.