Making a firm decision is much easier when you only have two or three options to choose from. Add more choices, and you may become overwhelmed and start shy away from making a decision. With fewer options, you feel more satisfied that you made the right decision. However, with a larger selection, there is a larger probability that you will feel that perhaps the choice you made isn’t the perfect one. Apply this to your translation services, and give your clients more than one, but no more than three options to choose from. That way, they still feel like they have more control over the process than if there were only one course of action, but are not overwhelmed by too many options. Nevertheless, if there is a necessity for more choices, putting them in categories, and even sub-categories, will help lessen the feeling of “too many choices”.