Listen, listen, listen. You can be immensely more helpful to potential clients if you pay close attention to them. Look at them when they are talking, and don’t engage in side tasks. Besides the fact that you will be able to read much more of what they are saying through their body language, you will also be showing them that you care. An indifferent sales associate usually leaves us feeling ignored and frustrated, even if they are able to help us just as much as the attentive employee. Not to mention, we tend to like the people who listen to us, and thus are more willing to listen to what they have to say. So pay close attention to your clients, and you will find them happier and more willing to listen to you in return.