Like most international business, the language industry operates very quickly. Your clients expect you to respond to emails immediately, regardless of their nature. If you can’t keep up, you may find yourself behind. Oftentimes you will find a client asking for revisions and expecting them to be completed immediately. Deadlines are the norm, and the market is competitive. If you take your time getting back to a client, or miss a deadline, you will undoubtedly end up with an unhappy client. In order to be successful in the language industry, you have to be able to keep the pace with your competition. Punctuality a highly regarded, and important value factor in a language business. Keep this in mind when dealing with international clients who are on the other side of the world. They may be contacting you and expecting immediate responses when you are sleeping.