Many sales models focus on one of these factors, sometimes even a combination of two or three. However, all four are necessary to effectively sell your brand. What types of problems do your clients have, and why? How and why are they seeking out a translation service? How can you help them? Finally, what is the benefit? What are your clients going to gain from working with you? These are all questions that you should be able to answer clearly and effectively. Show your market that your method is powerful. Allow people to clearly see that working with you is going to help them, and how.