To set your translation business apart from the rest, you should have both a physical signature—such as a brand or logo—and a metaphorical signature—your personality, what sets you apart and make you “you”. This is a very integral part of your personal brand and should be present in all of your communications, electronic, in print, and in person. This is a key strategy to ensure that your clients always remember you. In your signature, you should communicate what you stand for in a way that is unique and compelling. Having a successful business without a unique signature is close to impossible. Take time to think about it and give it effort, because it should and will be the first thing that comes to mind when people think about your services. So make sure that your signature truly and effectively communicates your brand.