The reason why there are so many similar words in the English language is because each individual word carries a special and unique connotation. Think of the difference between house and home. The word home carries much more emotion than house and evokes a different and more sentimental response. Strong, emotional words can be beneficial to your mission when used in the right context. However, be careful not to use them in situations where decision-making and analytical thinking are required. An emotional response is usually one that is subconscious and can override reasoning and attention. Use strong and powerful words in the wrong circumstances, and you may find yourself with an emotionally distracted client.
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