There is a reason television shows that let us see the inner working of manufacturing processes and human lives are so popular. It is because, as logical humans, we love to know why and how. We are nosey. As a consequence, the word because is extremely important, as it is subconsciously tied to logic and reasoning. When you make a statement, you leave your listeners itching to know why that statement is valid. Include a simple because and people are satisfied, oftentimes regardless of the reason that follows. Say something like, “My services would really help you” and your prospective clients want to know how. Many times, circumstances leave your listeners unable to ask questions, so make sure you always explain why or how.

If you don’t want to miss our Daily Tips for Growing your Language Businesssign up to get our updates directly in your inbox.