Are you a translator just starting out in the business? Then your marketing goal is most likely to get clients or more clients. However, if you have been in the business for awhile, you might not need a larger quantity of work. If your hours are filled and you don’t need more clients, how can you grow? Be aware that just because your translation business may have reached a quantitative high point doesn’t mean you should stop marketing. As an experienced translator, you should switch your marketing goal from getting more clients to getting better clients. You may even be able to use your “busy schedule” to persuade clients to pay you higher fees so that you can make time to work for them.
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