One of the many benefits of specializing is that it allows you to become really involved with the industry in which you work. Once you get to really know an industry, you have a special bank of intellectual resources. If you specialize, as a marketing tool consider writing a newsletter or e-zine you can send to your clients. Because you know enough about what they do and how they work, you can create something of interest for them (and with your name at the bottom). Even if the content has little to do with translation, the fact that you are providing clients with information they want will make you look really great.
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