You should always be aware of what your clients’ expectations of you are. That is key. However, you should also make it clear to them what you expect from them. Don’t let your clients dictate your success entirely—this is your business! Let them know how you expect them to handle difficult situations, and disagreements. If a client breaks an agreement or decides that something should be changed, you should be willing to work with the client only to the degree that it doesn’t negatively affect your business. With proper communication and planning, you can make sure that you deliver what you promise without surprises, keep people satisfied, and ensure that your clients know what is expected of them. Your clients have an obligation to work within the confines of your services and operations, and it’s up to your to make sure that they know this.
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