The main reason your clients purchase from you is because you offer translation services. However, they will be happy to take more if you can provide it to them. You probably have associates, insight, information, and other similar resources that you can share. So make these things open and available to your clients. People want as much as they can get from you, because to them, they deserve it. Think of this extra “stuff” as an integral part of your value package. Because you have much more to offer than simply language services, your value increases. The ultimate goal is to make your clients truly feel they are getting taken care of in a way that is beyond the simple translation job. So give your clients knowledge they might not learn otherwise—information that they didn’t think they needed. The more you have to offer beyond the simple language service, the better.
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