When marketing yourself, definitive wording and phrasing that emphasizes what you can, will, and definitely do can incite doubt or resistance. Now, it is important to note that using these declarative statements can give you more of an air of confidence. However, skillful incorporation less certain words, such as should, might, depending on, and usually can give you a helpful credibility boost. Many people reject forceful openings—just as you ignore the promises of spam messages in your inbox. A softer approach will show your prospectives that you recognize that each person’s individual situation is unique. This creates an opportunity to find out what exactly the situation of your prospective is. After all, how can your potential clients expect to gain anything from your work if you don’t know their specific problems?