Just because it’s the holiday season for many of us, it doesn’t mean you have to lower your prices to create excitement. After all, do you really want to create a black Friday or Cyber Monday pricing crisis. Once you lower your prices it is extremely difficult to raise them, Holiday or not. You’re a professional, and it’s up to you to make sure that you give your clients their money’s worth without selling yourself short. Compromising your fees just because it’s the Holiday season should never be a consideration. You need to increase your sales and marketing activities during the holiday season, not discount your value. Let the retail world do the Holiday promotions, not you!  Happy Holidays!