…like a secret discount, a “freebie”, or special assistance. Offer to help a client look for services outside of your range of work. After meeting a prospect who seems like a promising but “on the fence” future client, give him or her your business card and handwrite on it a special something “just for them”. A little “extra something” is enough to make your services stick out, and gives prospects a reason to want to remember you. Maybe they don’t need your services now, but with a personalized special something in hand, they will want to keep your business in mind.