Your clients and prospects will most likely be conducting an online search of you before even considering your services. What will they find when they Google your name or business? Something as simple and silly as an embarrassing photograph or a personal twitter account that shows you acting unprofessionally can be enough to immediately turn off your prospects and make them look elsewhere. So be sure that, when your name is Googled, nothing embarrassing or unprofessional appears in the results. If something incriminating does come up, do whatever you can to make it private or take it off the Internet. Take this Googling approach one step further and create amazing, compelling content that appears at the very top of the results page. This is called search engine optimization and can be extremely beneficial to your brand.