Recent studies have shown that what we like to think of as “multi-tasking” doesn’t really exist—our brain can only really focus on one thing at a time. When you are giving a pitch or presentation, the smallest little detail has the ability to distract your prospect and focus his or her mind elsewhere. A distracted prospect may well miss your selling point and leave disinterested. Make sure you know how to control your market’s attention so your marketing strategy has the greatest effectiveness. Regardless of your amazing message, it means nothing if your market isn’t paying attention. You can keep tabs on your target’s attentiveness by periodically asking open-ended questions. You can also make movements with your body and hands to focus your audience’s attention right where you want it.