You can learn a lot by glancing at a picture for a few quick seconds. Pictures are easy to comprehend (most of the time) and fun. While many people love to read, the same can’t be said about words. It takes much longer to fully grasp a concept when only text is involved. When people look at a block of text, they probably won’t want to take the time to read it. Everybody loves pictures. Not to mention, we tend to trust pictures more than we do a block of text, so use this to your advantage when marketing. Think about infographics, or newspaper photographs. To make your marketing material more interesting, and to increase the chances that people will pay attention to it and trust what you have to say, include pictures whenever and wherever you can.